To tweet or not to tweet? That's the question for Baltimore executives - Baltimore Business Journal:
June 5, 2009
Three years ago, Greg Cangialosi was attending the South by Southwest festival — the week-long industry showcase for hipster music types and, lately, digital media thought leaders — when he first heard of a new “micro-blogging” service called Twitter. He decided to give it a spin even though “I walked in with a pretty skeptical eye. I didn’t really understand the value of it” — it being a three-year-old social networking site that lets members tap out tweets in 140 characters or fewer in answer to the question, “What are you doing?” while amassing a group of “followers.”
Today? Cangialosi, CEO of Baltimore online marketing firm Blue Sky Factory, boasts more than 2,600 followers — other people on Twitter who essentially subscribe to his feed. He is among the most prolific “twitterers” among Greater Baltimore chief executives for what he identifies as three key reasons. He can track chatter about his company, his industry and trends impacting both. He can use it as a distribution channel to push Blue Sky Factory content out to a wider audience. And he can engage clients, potential customers, anyone and everyone — on Twitter, anyway — in a transparent forum that’s very powerful...
Three years ago, Greg Cangialosi was attending the South by Southwest festival — the week-long industry showcase for hipster music types and, lately, digital media thought leaders — when he first heard of a new “micro-blogging” service called Twitter. He decided to give it a spin even though “I walked in with a pretty skeptical eye. I didn’t really understand the value of it” — it being a three-year-old social networking site that lets members tap out tweets in 140 characters or fewer in answer to the question, “What are you doing?” while amassing a group of “followers.”
Today? Cangialosi, CEO of Baltimore online marketing firm Blue Sky Factory, boasts more than 2,600 followers — other people on Twitter who essentially subscribe to his feed. He is among the most prolific “twitterers” among Greater Baltimore chief executives for what he identifies as three key reasons. He can track chatter about his company, his industry and trends impacting both. He can use it as a distribution channel to push Blue Sky Factory content out to a wider audience. And he can engage clients, potential customers, anyone and everyone — on Twitter, anyway — in a transparent forum that’s very powerful...
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