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(OH) Broadband in the News

Tuesday, June 30, 2009

Consumers shop online for home furniture, appliances and home entertainment

LOS ANGELES, June 29 /PRNewswire/ -- PriceGrabber.com(R), a part of Experian, explores home furniture and appliance shopping trends in its latest Consumer Behavior Report, Online Home Furniture, Appliance & Home Entertainment Trends. This report examines survey results sourced from 3,127 U.S. online consumers who completed the Home Furniture & Appliances Survey, fielded from April 7, 2009, to May 11, 2009.

Survey data reveals that the state of the U.S. economy is having a major impact on the home life of consumers. Surprisingly, consumer price-sensitivity appears to be less of a factor in these major purchase decisions than previously thought, while peer opinions are proving to be vital during the process of researching and purchasing items in these major categories...
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