When Shaquille O'Neal wanted to set up a Twitter account after someone had impersonated him on the social media network, it was Kathleen Hessert who guided him. The media strategist warned of one other thing.

"Twitter is immediate and without filters," Hessert said. "There will be an athlete or coach who posts immediately in anger or in haste and gets himself in trouble. That will happen."
Kevin Love, meet Kathleen Hessert...