Blog // Connect Ohio
Millennials Transform the Social Connection
The digital-native, Millennial generation is changing the game when it comes to Internet access, adoption, and use. A Millennial or Generation Yer, is defined as anyone born between 1981 and 2000 – the first generation to truly grow up with modern technology. Not only did the Millennial generation grow up with the Internet, schools received more access to Internet during this time and incorporated training on how to use digital tools starting as young as kindergarten. In a study by Neilsen.com, Millennials were asked what makes their generation unique; technology use ranked first at 24% of responses.
With this in mind, it doesn’t come as a shock that the Millennial generation is faster to adopt technology than generations before; however, what is surprising is the constant integration of technology with Millennials’ activities and social interactions. According to the Nielsen study, Millennials showcase the need to access Internet anywhere at any time, and most have foregone desktop computers for portable devices such as smartphones, tablets, and laptops. With constant advances in these technologies, the ability to take the Internet with you has become even easier. An article by the International Business Times found that Americans now spend around 60% of their digital media time on a mobile device instead of a desktop. The same article found out that 1 in 5 Millennials don’t use a desktop computer at all and have adapted to strictly mobile Internet. This, in part, led to the overwhelming surge of mobile business development as companies like Uber, Tinder, and Snapchat use strictly a mobile platform to promote and advertise their products.
Though Millennials top the chart in adopting the Internet through mobile devices, Generation Xers and Baby Boomers demonstrate strong growth in mobile usage. Among Internet users 55 years and older, 74% now use mobile devices – an increase from 60% in only one year. As these generations become grandparents and Millennials become parents, it is likely that future generations won’t just be digital natives, but mobile natives, knowing only a world of portable devices and apps. It will be interesting to see what affect this has on their generational characteristics!